[marcomourao]

I'm a graphic designer and Vector Magic[1] still is my gold standard for vectorizing logos. Expensive but worth it.

[1] https://vectormagic.com/

[Aulig]

I'm always amazed by how amazing the results are (compared to alternatives), even though it's 10+ year old software afaik.

[throw_pm23]

Is it better than Inkscape/potrace which are free?

[marcomourao]

I haven't used Inkscape in a while but you can compare them yourself. You can use Vector Magic's web interface to rasterize an image, you won't be able do download it though.