[imperialdrive]

We're living in interesting times.

Grandparents often would not believe the headline, and that's understandable. However, they would also sneer at such a sneaky idea as what BMW brought to the table. They're at peak marketing if they actually believed whatever professional advice led to charging for heated seats in a supposedly "luxury" brand vehicle. Wow

[ineptech]

I don't think that sweet, sweet heated seat revenue is the endgame here, I assume this is the POC for an in-car app store.

(I say "is" rather than "was" because everybody bitched when they forced ads onto smart TVs and swore they'd never buy one, and yet it's nearly impossible to find a name brand TV without them. Won't be long before there's a monthly fee to mute the voice telling you what's on sale at every burger joint and strip mall you drive by)

[gabereiser]

I solved that by not owning a TV. Sadly, you are probably right. It happened at the gas station pump, smart TV’s, now your OS. Tomorrow your car.

[beefield]

I solved that by buying a tv that was on sale (sales guy warned that they have gotten lots of returns because the smart features were somehow not so good on the model) and promptly never connected it to internet. So far no ads outside tv channels' own ads.

[gabereiser]

You still have ads.

[Etrnl_President]

Puncture loudspeakers, and use external audio.

[simonjgreen]

They would also expect BMW to nickel and dime you. BMW are notorious for the options. I recall when the radio was optional.