Isn't Brave basically what Google is trying to turn Chrome into? I use Brave on my mobile phone, but honestly I'm kinda turned off by the weird advertising it shoves on me despite theoretically protecting my privacy.
I just go with Firefox on any actual computer since I can lock it down with whatever extension/config I want.
On Brave many of their ads can be permanently disabled in various settings menus. I use Brave on my phone and laptop and can't recall the last Brave ad I've seen.
Ahh ok - I think what I kept seeing were "Sponsored Images" on the new tab page. Finally found a setting that can be toggled to "Default Images" - hopefully that removes the ads. Some of them have been close to the line of appropriateness for me (i.e. weird anime mobile game ads with suggestive visuals - not something I want a full screen image for).