[abtinf]

They don’t obviously fall under copyright, patent, or trademark—those are the only options for IP.

You can enter into general business contracts that govern how the parties make use of data. This happens all the time with all kinds of data sources: business listings, GIS, credit scores, etc.

If I copy of this kind of data, I might be breaking a contract and committing a tort, but I am not violating copyrights. If a third party gets the data without a contract in place and makes use of it, they are not violating copyright either; the liability falls on the contracted party that let the data get out.

But licenses of the kind proposed on models are inapplicable. Imagine how bizarre it would be if the phone book came with a license stating “you may only use the information for non-commercial purposes.” The phone book publisher would get laughed out of court and maybe even penalized for frivolous lawsuits.