[bonestamp2]

It is nuanced. If they did not sell the car for a penny more than last years model without heated seats, in other words they put up the money for the heated seat hardware in hopes of recouping that cost (and making their usual profit on it) later, then I don't see why people have a problem with getting the same features for the same price as last year.

In fact, as someone who likes to buy lightly used cars, I love this idea even more... even though the original buyer didn't want heated seats, I can still have them for the original option price? SOLD! (I would not do the subscription option of course)

[friend_and_foe]

https://www.theverge.com/2020/2/6/21127243/tesla-model-s-aut...

The license to these software enabled features is not usually transferrable. And why would they be?

It's not nuanced. If I pay you money for an object I expect the object to work. I don't care if you're selling it to me at a loss, that's your prerogative. What's not your prerogative is how I use my property.

[ketralnis]

None of that is my problem. My belongings belong to me. I don't care if a bean counter somewhere was slightly happier about it before it got to me. The moment the car is my car, it's no longer their car to start charging me access to.

[bonestamp2]

I see your point. I don't have a problem with it personally, but I understand your logic. I guess now that everything is controlled by software, and software is rarely ever owned (mostly licensed) that has started to blur the lines between what we own and what we license.

This kind of thing is common in software where all of the code is there for the premium/business/family/group/team/etc features, but how much you pay determines which features you get access to. In the case of the BMW, the heated seat control only appeared on the screen if you paid $250 for it.

[friend_and_foe]

They're not the same thing. If I buy a computer, you can say "if you want to use adobe software you have to pay an adobe license fee", you cannot say "if you want to use WiFi you need to pay for a license to the firmware for the hardware in your machine."

[Kirby64]

And I'm sure you'd be within your rights to add a switch somewhere to toggle the heaters on manually, for instance.

The only difference between some cars power is the ECU tune on the car. Are you entitled to the fastest version from the factory because you bought the cheaper model? I would say no. But you're free to add your own ECU tune via aftermarket methods.