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by mym1990 1020 days ago
This is assuming that the feature set of the car is free, and then you unlock features as you subscribe to them. I could be wrong, but BMW is probably not selling you the heated seats model at the same price as the base model(again, could be wrong here)!

If they were, its an interesting proposition...the heated seats are there but behind a paywall...I would say the long term economics of it probably don't favor the consumer given that BMW is doing this to make more money.