|
|
|
|
|
|
by giobox
1020 days ago
|
|
|
Its always been an open question to me in the case of Adobe if rampant piracy in the 2000s helped rather than hinder them. If these teenagers went on to work in industry, they already knew the adobe suite inside out and likely ended up advocating the software and buying licenses in the workplace... As you probably rightly state, almost none of the folks pirating the software would have converted to real sales anyway. |
|
|
it's not an open question, there are studies about how piracy helps industries (it was about media, it was financed by the EU, but when they got the results they didn't like it so they didn't advertised it much).
if not for product advocacy, consider product training: training is expensive and takes time, and most teenagers would do that themselves for free on your product. so if you're a company and pick a product that's heavily pirated, chances are some random applicant already knows the product.
how do you think microsoft office got so widespread ?