[chpatrick]

The difference is that thanks to Google and Facebook you can now do it on an industrial scale. It's like comparing an iPhone to two tin cans connected with a string.

The Hungarian government is also using ads to brainwash people very effectively here. You can't watch a YouTube video without seeing some kind of propaganda.

[rcxdude]

Not to mention the real power of targeting: there's even less need for a coherent narrative, you can tailor it to each niche group (or even potentially each individual, at this point). And other's don't even know what your message is. If a lie could previously travel around the world before the truth had got its boots on, a lie can now travel around the world before the truth even knows there's a race.