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by downWidOutaFite 1015 days ago
Interesting that your salesperson used the same line as DeBeers does at the end of the article about lab diamonds being too cheap. It must be a sales talking point that comes from on top.

It's seems crazy that Debeers is actually trying to drive lab prices down to make them seem too cheap for bridal use. Their strategy is to try to retain the higher-end luxury market while giving up the more mainstream market where they can't compete.

2 comments

Strategy letter five says to commodify your complements, not substitutable goods

https://www.joelonsoftware.com/2002/06/12/strategy-letter-v/

This was written in 2002 and includes a warning to Sun about Java commoditising hardware: “When the music stops, where are you going to sit down?”

That was… prescient.

Oracle acquired Sun in 2009-2010 and notably Oracle is a software company that benefits from the commoditisation of hardware, unlike Sun.

Java byte code portability is great for Oracle, but was a strategic mistake for Sun.

It's one of my all time favorites

Grove talks about six forces:

• Power vigor competence of competitors

• Power vigor competence of suppliers

• power vigor competence of customers

• Power vigor competence of potential competitors

• Force of complementors

(Lol why didn't I write down the sixth in my notes?)

And these are all super important for business analysis, but complements is somehow overlooked in casual study

I mean, the whole thing is a soulless marketing trick.

https://youtu.be/N5kWu1ifBGU?si=icEExKO1WRazcybP