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by downWidOutaFite
1015 days ago
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Interesting that your salesperson used the same line as DeBeers does at the end of the article about lab diamonds being too cheap. It must be a sales talking point that comes from on top. It's seems crazy that Debeers is actually trying to drive lab prices down to make them seem too cheap for bridal use. Their strategy is to try to retain the higher-end luxury market while giving up the more mainstream market where they can't compete. |
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https://www.joelonsoftware.com/2002/06/12/strategy-letter-v/