[rolph]

>> The answer we're probably going to go with is that the device is 'leased' to the customer. It's part of their subscription. <<

1000% wrong answer, unless you straight up front sell a service with an installer making a site visit to deploy chattels of service.

such as satellite television, or DSL internet.

when you swap handfulls over the counter before any contractual agreements i.e. clickthrough TOS , you are selling a hardware, that means user ownership.

[joezydeco]

No, we're straight up selling with a dealer/installer in the pipeline. We're not that stupid to try and sell direct to the customer these days.

[rolph]

i find that revealing, it seems direct enduser engagement has really stung you, is there something other than people being people, or are there onerous requirements that are not worth it?