[recursivedoubts]

yeah, it is a little unfair

i've tried to produce a lot of technical content, arguing for htmx on its merits:

https://htmx.org/essays

https://hypermedia.systems

but the reality is that marketing is what gets people to that content. I tried for years to convince people on pure technical merit alone, and only made halting progress.

i also got very lucky that a few things all came together at once:

* the primeagen & fireship_dev both covered htmx * we released our book * the twitter algorithm changed to boost funny stuff/memes