[mpsprd]

You answered your own question at "it costs them money".

They cannot afford it, they are an eternal growth company. They will optimize their revenue until they attain total enshittification.

[bombcar]

They have the DVD rental costs under COGS instead of marketing.

I suspect the DVD renters are among Netflix’s best ambassadors; they’re all being fired.

[zo1]

Can they afford to sell it at least, cmon? There is something seriously wrong with what is being taught in finance.

It's like you have an asset, it has a revenue stream, it's probably profitable, so why the ^#%#%@ are you getting rid of it.