[wolfgang42]

Assuming this[1] is the report you’re referring to:

> By the 2000s, so much information was being generated worldwide that only a small fraction (0.5% in 2015) of the digital data generated was being analyzed at all. [emphasis mine]

Not only is it ‘data analyzed’ and not ‘content consumed,’ but I can’t figure out what they mean by ‘analyzed’ either. Reading the rest of the paragraph makes me think that this is talking about things like clickstream data that businesses love to collect “so we can use big data to enhance user engagement” and then leave to pile up in their data warehouse once they discover that data analysis is hard; if so, this statistic is unrelated to the production:consumption ratio of “content” in the sense of things that people might want to look at on its own merits.

[1]: https://www.un.org/sites/un2.un.org/files/attention_economy_...