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by richk449
1017 days ago
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Thanks for the informative reply. Your comment rings true to me, since I am aware of other medical systems that are marketing tools. I have questions though. Is the davinci amazing? I have heard that it is. Why doesn’t someone else make a similar product? Is there technology that is hard to replicate? |
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Others have been trying for years. The latest big player is J&J who faces an existential threat due to robotic surgery overtaking conventional surgery, and therefore one of J&J/Ethicons core business. They bought Verb and Auris and a few other smaller companies in the space and smashed them together. There are others in the space trying to do the same.
Ultimately Intuitive has a pretty big moat. They have a lot on the technical/IP side, but also just business wise. These hospitals and surgery centers pay millions for a robot, then need to keep it busy doing cases for several years to pay it off. There is a lot of risk and not really any clear advantages to changing to a new challenger. That new challenger would need to demonstrate some key advantage, which they have yet to do.
It's hard, its akin to trying to compete with space x or similar, starting now.