[gmerc]

Jiophone helped a lot

[searchableguy]

Jio's push for 4G and unlimited data packs helped a lot as well. Pre-jio, internet was too expensive, unreliable, and slow to use frequently.

I'm amazed by their recent 5G coverage in the country too. Getting unlimited 1gbps in a lot of tier 2 and 3 cities at $3.5 a month. Unbelievable

[mavelikara]

Pulling currency from circulation overnight also did.

[hiyer]

Not so much, actually. What really led to the rapid uptake of UPI was Covid and people's reluctance to handle cash as a result of it.

[unmole]

> What really led to the rapid uptake of UPI was Covid and people's reluctance to handle cash as a result of it.

That timeline doesn't make sense. UPI was already a spectacular success by 2019.

[sateesh]

In 2019 it was gaining traction, as the article shows the volume of transactions were around 1 billion per month in March 2019.

[uwagar]

the opportunity to mine all this data by the government for any policy or intervention cannot be underestimated.

[vijaybritto]

This is inaccurate. COVID solidified what was already growing in usage. The really stupid demonetisation exercise was the main factor

[mavelikara]

Good point.