[joering2]

how Zynga is going to make money (advertising on DAUs) off the users that ALREADY PAID for the no-ads Draw Something app?

$250k/day with $0.99 per user == ~252,000 installs a day. That's almost 92MM installs per year. How many active users does App store have?

[demoo]

There will be plenty of places to cross promote their games. I'm thinking loading screens, contacts database,..

[pduan]

You're forgetting the in-app purchases. OMGPOP only makes a portion, albeit a minority, of their revenue from the initial sale.