| Discord is a very featureful chat and voice app that is similar to slack in terms of managed-ness but they have completely different roots. Slack is basically just business email but IMing instead of email, if you know what I mean. It's very business. Business happens there. Synergy and collaboration and so on. Discord, meanwhile, grew out of some combination of gaming/tech IRC servers and gaming ventrilo and teamspeak servers. It's a completely different vibe and clientele that just happens to have a very similar feature set to slack. So having a discord for anything that's gaming or programming/techy-adjacent makes a lot of sense and there's a big preexisting community there. I launched an OSRS plugin and we set up a discord channel for it. It was a niche thing, very niche, and we never really took it very far (it was sort of partly just an excuse to try out using managed k8s for the backend server that the plugin was a client for). We did 0 marketing aside from listing in the OSRS plugin marketplace and putting the discord link in the description. Suddenly me and my pal had like 100+ people in our discord and as many users of our site. With 0 marketing and a very simple MVP. And we didn't do any BI or anything but afaict the attach rate of discord joining to using our plugin at least once was very high, well over 50%. People even asked a few questions and said the project was cool. So yeah. While I wouldn't literally run my business on it, as a "fan site" it's very useful and valuable. |
For the record this is exactly where Slack came from as well.
From Wikipedia:
> Slack originated as an internal communication tool used within Stewart Butterfield's company, Tiny Speck, during their work on the development of Glitch, an online game. These communication tools were initially built around the Internet Relay Chat (IRC) protocol and included scripts designed to automate and organize file exchanges among their development team.
> In August 2013, Slack was launched to the public and continued to maintain compatibility with IRC, reflecting its origin. Additionally, it was also compatible with XMPP messaging protocols.
https://en.wikipedia.org/wiki/Slack_(software)