[simonjgreen]

Very similar experience, decade in volunteer SAR with a lot of police and fire overlap.

I hold exactly the same opinion as you, however what is very telling us that the police and fire services love it. I think that's because of the accessibility of the system rather than the underlying algorithm or communication.

I am also coming to see w3w locations written more and more as a more accessible alternative to coordinates, especially in land sales and forestry situations.

I do particularly hate that government services and agencies are becoming reliant on a commercially licensed pattern. It does not tick the sustainability tickbox for me.

I hate it as much as I love it.