It is not society that wants you to give up privacy, it is a few rech giants, and all the small wannabes, that want you to. And they are basically able to, since those tech giants control all online aspects of modern society.
Society so could step in via elected governments and stop this behaviour through laws. Not that I am holding my breath on this.
When are you going to understand that many people go into government to get power over others, not out of generosity? I don't mean civil servants (although some of them do chase power at the upper levels) but politicians, many of whom are as psychopathic as any corporate raider.
Nobody ever accused me of liking politians. The alternative to the various forms of democracy so is oligarchies, totalotarian rwgimes and even more rampant, exploitative capitalism than we see now. I know what I prefer.
Society so could step in via elected governments and stop this behaviour through laws. Not that I am holding my breath on this.