[DistractionRect]

It's always weird when big, established names/brands attempt to rebrand.

Like "the artists formerly known as" Prince, Kanye, Snoop Dogg, etc. There's basically no getting away from the old branding because it has to be included with the new branding so one knows what we're even talking about.

As far as rebrands go, X just seems dumb. The more an article/news segment talk about X, it feels like an unfilled mad libs made it to air. Or it feels like they're talking about something general, like when X Company does Y thing.

[rurp]

Yeah this is probably the worst corporate rebranding I have ever seen. They replaced one of the most globally recognized brands with a generic and meaningless one. Plus the rollout was a mess, just like everything else post-musk Twitter does. Have they even gotten around to updating all of their own branding references yet?