[Reason077]

> "Any insights into what went wrong?"

For one thing, things like Aeropress, Nespresso/Keurig, and cheaper/better home espresso and bean-to-cup coffee machines came along. People don't necessarily need to muck around with a Moka pot to make quality coffee at home any more.

And if you really do want a Moka pot, there's a lot of cheaper Chinese competitors now that look the part and actually have reasonable quality.