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by C-x_C-f
1025 days ago
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I'm not sure about the details. IMHO a contributing factor is that they're a company historically centered around manufacturing nearly indestructible appliances (even the newer mokas, however flimsier, don't break easily); once the market was saturated with the flagship product, there's only so much profit they could squeeze out of selling accessories and the like. |
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I think it's just a straightforward failure of creativity — or, even more plainly, a failure to understand their customer. They had a great product, which led to a loyal following — why not expand into adjacent markets?
The cruel irony is that their product was related to something that's extremely disposable. Why not get into the business of coffee beans? Why not partner with interesting coffee growers? Subscription businesses have been huge for decades, now — why not offer consumers the ability to buy an espresso bean subscription to go with their Mokapot, thereby generating a reliable recurring revenue stream?
A glimpse at their Wikipedia page [1] suggests they never even tried to branch out from the small, comfortable niche of cookware.
[1]: https://en.wikipedia.org/wiki/Bialetti