[mushufasa]

Yes I've done a lot of customer discovery interviews in this space, and what resonates is a quote: "People like spending their money, not spending time with it."

Outside of people who money manage for a living, most analysis tools seem to fit into a "low frequency, low pain" problem for individuals in the "retail" segment. UHNW have so many assets they need tailored help. And people with huge pain in debt don't have much time, or lack the wherewithal to manage spreadsheets or analysis apps.

[jollyjerry]

Ya the people I talked to that enjoyed tinkering were FIRE enthusiasts or bogleheads. But that felt more like entertainment and community rather than looking for a solution to a specific problem.

I talked with small financial advisory firms (1-3 advisors) to see if there were some backend tools to help them with client work. There's some initial data gathering and entry, but the value is the coaching and psychology rather than the hard numbers.

[mushufasa]

Yes I think that is very true about advisory. In the retail space a lot of the value prop for an advisor seems similar to a personal trainer -- someone to keep you accountable. At the "more money, more problems" level, advisors actually do become busy executing specific tasks -- monitoring and trading multiple accounts, negotiation among family members, real estate agents, or PE firms... -- tech is empowering advisors to do more rather than replacing them.

[jollyjerry]

I like Arta's pitch as a "digital family office" that handles more than just investments. Managing investments is still table stakes, but they also throw in estate planning and other offerings that a traditional financial advisor would offer.

I tried Titan a while back and found that less compelling as a "hedge fund / active management roboadvisor". It didn't seem to differentiate sufficiently from the passive roboadvisors or what traditional wealth management could offer.