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by tfgg 1018 days ago
What was remarkable is how Facebook's Threads app jumped straight to being full of advertisers and hucksters - they didn't think that maybe the right way to bootstrap a social network would be to make it full of authentic conversations, at least to start with.
3 comments

> they didn't think that maybe the right way to bootstrap a social network would be to make it full of authentic conversations, at least to start with.

I doubt that any social media platform owner wants authentic conversations - even initially.

Instead of giving arguments, I refer to Paul Graham's essay "What you can't say":

> http://www.paulgraham.com/say.html

If people were really authentic in their conversations, they would be in real trouble quite soon - and the social media platform on which these really authentic conversations are posted would be, too.

So, what social media companies do is enforce some kind of "editorial policy" (moderation) which makes the conversations that don't become censored still feel "somewhat authentic" to many visitors, so that this bluff only gets busted after some time in which the platform's owners can make sufficient money.

There's a lot of middle ground between the stilted language of a corporate ad-read and people screaming slurs in a COD lobby. If you can't speak authentically without running afoul of the bare standard of human decency that is generally expected, the world's probably better for it if you don't speak at all.
I had forgotten about that essay. Quite appropos in these times (probably in all times, but there are a few current topics that immediately spring to mind).
Because it was seeded from Instagram, a platform which promotes people who look good (like myself, of course) not necessarily people with anything interesting to say. "Authentic conversations" was never a possibility.
Also possible that they were given early access?
Lol, I think their plan is to still federate with Mastodon specifically to pad out their vapid platform with content. They were just too much of a self imposed rush to capitalize on Musk and his stupidity, to do it before launch.
Facebook doesn't care about the tiny amount of content on Mastodon. And it's the wrong type of content anyway. Mastodon is for misfits, nerds, anarchists, Tumblr-style far-left politics, doomers, weirdos and very bad artists.

Instagram and Threads couldn't be more different. It's commerce. Beautiful people. Beautiful places. Shopping. Mainstream pop idols. Grifting influencers. Celebrity gossip. Lifestyle. Fashion. Interior design.

Facebook prefers the latter group as this is where advertisers thrive. The typical Mastodon user would have an anxiety attack when they see an ad.