[sokoloff]

99% cheaper is probably much more of a turn-off to possible customers than an appealing feature.

50% cheaper is something that I'd look into. 99% cheaper feels like this is going to one or more of: a scam, a fly-by-night operation [unable to afford good customer service, etc], hidden exchange fees [giving me a terrible rate and telling me that's not the case], a planned bait-and-switch, and/or an unsustainable business that will evaporate after I switch to them.

Price and fees matter. But driving them down too low and leading with that as your pitch makes your best potential customers skeptical (and hurts your own ability to build a sustainable business).

[wdaareg]

When you change an entire sector, it is always met with a lot of scepticism at first. But 99% is nothing but the truth, especially since Wise and Revolut increased their prices for biz transfers. Check out our Wise comparison we created to demonstrate the difference: https://atlantic.money/wise

Further, we are profitable with Atlantic Money on every transfer. Our whole infrastructure is built on a different concept, which is why Wise and Co. also cannot offer transfers for the same price without losing it all.

To give you a proof of our work: We transferred £160m ($200m) in our first year for private users, 16x what Wise sent back then.