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by andrewgioia 1023 days ago
> "How does a brand show up in somebody's DMs or Discord server if they're not invited?" Haberman said. But in many ways, that's the point. People can still go on Instagram to check on their favorite celebrities and influencers, but young people don't want brands and marketers infiltrating the closed communities where they spend most of their time.

All people don’t want brands in their closed communities!

Anecdotally I strongly agree with the article. I pretty much only use Discord and group texts anymore among friends and family (though I do self host and share on Mastodon/Pixelfed/Lemmy it’s a fraction). Any time I poke around on traditional social media it just feels like a wasteland, 90% ads/curated content. Fine if you want to go read a magazine for a bit I guess but a shell of what it was like a decade ago.

2 comments

The main thing for me is that I don't want everything I share with my friends and family to be public.

If I e.g. comment on a photo that my brother posted, I absolutely don't want any of his other random acquaintances to also see that. And also the other way around, if my friends comment something on my photo I don't want my brother to see that.

Private groups are the only way to avoid that. Or maybe a system like G+ had with the Circles, so I could e.g. share tech things only with my techie friends without bothering my aunt with it.

We can keep reinventing the wheel or we could just realize its all pointless anyhow, right? Why scroll to see the off chance Kevin went on vacation? Just shoot him a text and see what he’s been up to if you care. You don’t need a board or whatever to keep up with the people in your lives. Thats just a lazy way to do it which inevitably invites the ads in, so other ads we are exposed to in society makes us feel its necessary, but its not. Grandma isn’t active on facebook yet she keeps up with everyone she thinks about just fine with the good old land line, probably with a far more deeper connection than a laughing face emoji. Maybe something to think about before looking for the next online refuge.
> All people don’t want brands in their closed communities!

Since you can't avoid having these ads/brand placed in your preferred social media platform (the users are the product (to be sold to advertisers) and not the customers), the next best thing that you can do as a user is to subvert the undesired brands that you see in your social media stream (e.g. by posting something that makes fun of an ad that you see) to make the social media platform a less desirable place for the respective undesired advertiser.

All press is good press