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by gsatic
1016 days ago
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Google was supposed to solve the info overload problem that growing networks produce. Instead they focused on growing the network and making content creation and broadcast of content free. So today less than .5% of content produced is consumed according to the UN report on the attention economy. Whats the fix? Content production needs to be scaled down. A better system is required that decides Who gets to broadcast, how much and when. Bandwith Advertising consumes within such a system must have a cap. Now there is no cap. Ads can be shown on everywhere and all the time. "Scaling things up" should be a political/social decision not a business/technical decision. The focus must be brought back to solving info overload. |
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If user targeting were banned, we’d be back to economic incentives for content creators that are similar to pre-internet media and publishing.
In particular, you’d be paid for having a consistent measurable audience, which means the money would go to distribution channels that had high quality editors and curation. Today’s ad netwoks funnel that money to clickbait farms.