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by CodeMage
5198 days ago
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...when we learn how to start selling software to women. Having female engineers will probably help with that. No, no, a thousand times no. The gaming industry used to think like that. Ernest Adams explained the fallacy of that thinking most eloquently in his article "Games for Girls? Eeeeewww!" [1] You don't want to "sell software to women". You want to sell software to your target userbase. You want to sell software to people whose problem that software solves. Unless your software is solving a specific problem that only women have, then you're not "selling software to women". [1] http://www.designersnotebook.com/Columns/004_Games_for_Girls... |
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