[alinajaf]

> I am saddened by the implication here that selling good software that solves problems for everyone should somehow be less lucrative then exploiting cultural norms and stereotypes.

I'm not sure I did imply that. I don't think we're particularly good at selling software that solves problems for everyone to women.

[angersock]

Sorry, I'll try to rephrase my question slightly.

If the software truly solves problems for everyone, why should we have to pick a marketing strategy that segments the population of potential users (previously stated to be everyone) by sex or gender?

[ismarc]

I read their comment as saying that we sell software that solves problems for everyone, but we only sell it well to men. We need to find a way to sell to women as well.