[lomegor]

Do you have sources to back that up? (That it appeals to 85% of the target demographics).

Either way, you are treating women as objects, as perks, as things that men want to look at. And you are treating men as cavemen who want to see women all the time. These ideas have affected (and are affecting) society in a bad way. By using women in that sense, they are promoting the idea that women can be used in that way if you like.

[angersock]

"Do you have sources to back that up?"

Interesting article here covering sex (not gender) gap: http://www.techrepublic.com/blog/programming-and-development...

...and then there's the actual BLS stats here (ftp://ftp.bls.gov/pub/special.requests/lf/aat11.txt) which suggest something like 20% females in the workforce.

In the game industry, at least as of the IGDA survey in '05, we see something like 92% identify as straight (http://archives.igda.org/diversity/IGDA_DeveloperDemographic...).

So, we could back-of-the-envelope that perhaps a figure of 75% is reasonable, and 85% is not absurd as a guesstimate if you don't fact check.

[groby_b]

That makes the assumption that pretty much every straight male loves looking at women all the time, even when coding.

I'm so glad my co-workers occasionally manage to focus on the work at hand instead ;)

[Jun8]

Women are used throughout advertising, since it men do prefer to look at an image with a woman in it, or more correctly (but simply) put: man want to be with that woman and women want to be that woman.

However, you can go about this in a refined way, e.g. Dell's "fashion campaign", http://www.writingfordesigners.com/?p=1885) a few years ago) or in a crude way (well, GoDaddy comes to mind).

[ArtB]

> Do you have sources to back that up? (That it appeals to 85% of the target demographics).

Not at all, all I meant to convey was that it appeals to a large section of the largest demographic and that overall it probably still appeals to over 50% of the target group. Percentages were used for rhetorical flourish not to imply actual statistical data beyond personal experience.