| I understand. As consumers we need to find a way to reverse this. One of the problems is that the vast majority of consumers are not tech or privacy savvy enough to understand. Just getting them to be careful about passwords, use passwords managers, etc. is horribly difficult. Just the other day I had a conversations with someone who is enthusiastically using an app that gives you points for scanning your shopping receipts. Receipts that have all kinds of information on them. In some cases they print your name, address, phone, etc. I tried to make them understand the myriad risks involved in handing-over that kind of information to some random app publisher. I tried hard. They just don't get it. The responses ranged from the typical "What could go wrong?" to "The information is already out there" and "Experian gets hacked all the time, so...". TV (and other products, but TV's seem to be at the top of the abusive list) manufacturers take full advantage of this ignorance and just blast consumers with advertising and data gathering technologies. Not sure what the right path to a solution might be. Legal, political, technological or a combination of all of the above? |