[wlesieutre]

You’d think that, but the worse TVs will still splat advertisements on top of the Apple TV content

Additional fun fact, no matter whether you're watching streaming or cable, your TV can identify what you're watching and report it back to advertisers. Automatic Content Recognition, the future of TV advertising!

https://advertising.roku.com/resources/blog/insights-analysi...

> Roughly twice per second, a Roku TV captures video “snapshots” in 4K resolution. These snapshots are scanned through a database of content and ads, which allows the exposure to be matched to what is airing. For example, if a streamer is watching an NFL football game and sees an ad for a hard seltzer, Roku’s ACR will know that the ad has appeared on the TV being watched at that time. In this way, the content on screen is automatically recognized, as the technology’s name indicates. The data then is paired with user profile data to link the account watching with the content they’re watching. We should note, however, that this data becomes aggregated, removing personally identifiable information before it is received by advertisers.

But surely that data tracked on your user profile is totally secure and no one could ever misuse it for anything (beyond the aggregated tracking, which is already creepy). Just trust them, it's fine!