Analyst firms (ie Gartner) are a big driver of this too. Couple that with the start up / VC model which needs to create new 'categories' to demonstrate differentiation, and you have a total mess.
I work for a vendor that sells a CNAPP. I've worked with this product before and it's been around for several years.
Until last week, I had never heard or read the term CNAPP.
"CNAPP is a term first coined by Gartner in 2021 to describe an all-in-one platform that unifies security and compliance capabilities to prevent, detect, and respond to cloud security threats. A CNAPP integrates multiple cloud security solutions that have been traditionally siloed in a single user interface, making it easier for organizations to protect their entire cloud application footprint."
Thanks, Gartner. What a racket they have as a self-ordained arbiter of market segments.
Until last week, I had never heard or read the term CNAPP.
"CNAPP is a term first coined by Gartner in 2021 to describe an all-in-one platform that unifies security and compliance capabilities to prevent, detect, and respond to cloud security threats. A CNAPP integrates multiple cloud security solutions that have been traditionally siloed in a single user interface, making it easier for organizations to protect their entire cloud application footprint."
Thanks, Gartner. What a racket they have as a self-ordained arbiter of market segments.