[d3psi]

the rebranding was rushed. frankly, twitter was a mess and musk needed to get rid of its tainted name. but that rebranding was rushed, and created an even bigger chaos than before. it's like nothing was learned from facebooks rebranding. both of those could have been executed better.

[lwansbrough]

I don’t see much evidence of the Twitter brand having a tainted name. And it’s laughable to suggest that’s why it was changed. Twitter was a household name, it was the place where people went to talk about stuff. And people knew that about it. X is… for blazing my glory(???)

[duskwuff]

> And people knew that about it. X is… for blazing my glory(???)

I still can't help reading "blaze your glory" as a barely veiled drug joke.

[dpig_]

It's way more nonsensical than that. It just means absolutely nothing.

[delfinom]

I read it as a sex joke

[johndunne]

I still don’t know why the name. For me, x marks the spot, x can be shorten some words, and in a domain name you better go incognito before opening.

[IOT_Apprentice]

Twitter as a brand wasn’t tainted, but Musk certainly is. Destroying a brand & a platform to build a lesser one is foolish.

[dangus]

I guess you could say I don’t disagree but at the same time Musk is so wealthy that it’s hard to say it’s foolish.

If X shut down entirely Musk’s life wouldn’t change in a material way. Twitter was legitimately “cheap” enough for him that it was an impulse purchase. And of course, it’s not like the wealthy pay cash for such things.

He wanted to own Twitter and remake it in his own image. He got exactly what he wanted.

[rsynnott]

Submarine guy was wealthy, thus it must be a good idea to build your own dodgy submarine and flatten yourself with it.

Seriously, this “oh, well, he’s rich, so it must be a good idea” thing is an _absolutely deranged_ worldview; I have no idea how people think it is supposed to hold water.

[vba616]

I think you misinterpreted the parent comment and are misattributing a worldview.

[e-clinton]

What was wrong with the Twitter brand? If it was tainted it’s because of the bad mouthing that Elon started. It was a huge mistake to throw away to brand equity… that alone was worth billions.