[ctrlGsysop]

I agree with the author’s notion. In ecomm your goal is zero clicks to purchase. Search is used differently by your site’s differing cohorts let alone wildly different search demands depending on your product. Anyone doing advanced search is not at the bottom of your funnel yet; they’re still deciding between products let alone ready to click buy on one.

Search bar tech is really good these days and solves a lot as it tries to drag out inferencing with suggestions and autocomplete.

See also: https://baymard.com/research/ecommerce-search

[avremel]

Baymard is the gold standard for ecomm UX.