[turnsout]

Someone should do this, but for the love of god, DO NOT take any venture capital to do it. No matter how well-intentioned the VCs are at the start, eventually your eye tracking startup will 100% be used for advertising as investors in your Series D need to make an exit or take you public.

[abdullahkhalids]

As we are talking about a company to help people with medical problems.

Second Sight was giving patients artificial eyes. When they ran out of funding, they closed shop. The patients lost support system for their eyes. If anything goes wrong with their artificial eye, there is no one to repair or fix it. They just have to carry a piece of useless metal junk in their head.

https://spectrum.ieee.org/bionic-eye-obsolete

[methou]

eyetracking is already used by the advertisers in research for many many years, e.g: https://www.tobii.com/

[turnsout]

Yes, in research. But once they can see what real-world users are looking at in context, in realtime, it's a different ballgame.

[ta123456789]

This already happening in many places. And does not seem to be he intended application in the OP

[shakna]

Netflix already pause their ads if their window is not in focus. Not a huge leap to pausing ads if you're not paying attention.

[0xcde4c3db]

The overarching dystopian concept is at least a solid decade old by now. [1] [2]

[1] https://patents.google.com/patent/US8246454B2/en

[2] https://i.imgur.com/dgGvgKF.png

[jacquesm]

It will be anyway. No matter whether you take VC or not.