My team was asked how we should store data that is variable in structure and depth. When I suggested using mongo and not trying stuff it into a SQL db, I was looked at like I had suggested blending my firstborn for margaritas. People seem to think that NoSQL is dead and was always a bad idea.
The NoSQL movement was absolutely acrid towards SQL. The blowback is justified, IMHO. "blending my firstborn for margaritas" is very colorful language, woah :-)