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> Oh, influencor "store fronts" as main drivers of retail on Amazon?

Yes. Let's say, hypothetically, I am buying a laptop specifically to run FreeBSD. Wouldn't I be at peace of mind to buy from Cperceva's Amazon shop?

> It does require monitoring of influencor behavior as potentially brand damaging,

^This is interesting, wouldnt it be easy to find a cop-out excuse to throw such an influencor under the bus if * hits the fan.