[wand3r]

Marketplaces are very keenly positioned for advertising as there is deep buyer intent. Amazon[0] looks to have a pretty sizable ad business. I have anecdotally observed that this is a recent trend related to the downturn. Of course, ads have always been very prevalent but as companies saw contraction they scrambled to plug revenue with ads. Netflix being an example that recanted its long held "no ads" policy. Apple's advertising business has grown substantially as well. For marketplaces, ads are a logical (if annoying) way to make money and that trend is unlikely to reverse.

[0]https://www.cnbc.com/2022/02/03/amazon-has-a-31-billion-a-ye...