[dekhn]

Yes, it's intrinsic in the genome but implemented through such a complicated mechanism that attempting to understand these things from first principles is impractical, not impossible.

In genomic science we nearly always use more cheaply available information rather than attempt to solve the hard problem directly. For example, for decades, a lot of sequencing only focused on the transcribed parts of the genome (which typically encode for protein), letting biology do the work for determining which parts are protein.

If you look at the process biophysically, you will see there are actual proteins that bind to the regions just before a protein, because the DNA sequences there match some pattern the protein recognizes. If you move that signal in front of a non-coding region, the apparatus will happily transcribe and even attempt to translate the non-coding region, making a garbage protein.