More than one third of US households have more than one PC. It’s probably a good assumption that most US households with iPads will keep at least one PC, but it’s very possible that many households are replacing their second or third PCs with iPads. After getting an iPad many households might not replace their kitchen or living room PC once it breaks. Maybe kids will get an iPad instead of a cheap laptop.
It would actually be very interesting to look at that question more closely. I’m not sure whether there is already data out there.
I think it’s important to emphasize that for the iPad to supplant PCs, people don’t have to ditch every PC they own. Many own more than one.
More than one third of US households have more than one PC. It’s probably a good assumption that most US households with iPads will keep at least one PC, but it’s very possible that many households are replacing their second or third PCs with iPads. After getting an iPad many households might not replace their kitchen or living room PC once it breaks. Maybe kids will get an iPad instead of a cheap laptop.
It would actually be very interesting to look at that question more closely. I’m not sure whether there is already data out there.
I think it’s important to emphasize that for the iPad to supplant PCs, people don’t have to ditch every PC they own. Many own more than one.