[noahmasur]

> What is it that people love about Obsidian?

When Obsidian launched, there was already a lot of hype building in the note-taking community around Zettelkasten and Roam Research. With Roam, basically any word in your note could immediately link to another note, and you could see backlinks in your notes prominently.

However, Roam was both expensive and online-only, so when Obsidian came out and it was: a) polished, b) provided most of the functionality of Roam, and c) was offline and plain-text (also unlike Notion), it was an immediate hit.

The other special feature Obsidian offered was easy and powerful customization. The major settings are actually core plugins that can be enabled or disabled (like daily journal, tagging, or slideshows). Plugins and themes are easily discovered and installed from inside the app, which has led to a vibrant and popular plugin community. All you need is one plugin to be indispensable for users to never leave.