[creer]

Perhaps an example helps. And then I'll agree to disagree :-)

If you are, 6 months ago, before generative AI, an exec or HR person and you spot on the web, or are helpfully sent, 2 photos of your cherished spokesperson having a great time at a nazi campout. Then what? Well, you better think a few cycles before firing that spokesperson. It may well be real, it may well be Photoshop.

Generative AI does not change that issue. Eventually it will make it easier to generate that content, not yet. But you are still making a decision that matters on the basis of very manageable labor. More manageable than before does not change the importance of the decision you have to make. Many will make that decision without considering it but it's more a question of awareness or care than means, no?