[sgwooduk]

Advertising has been bound to newspapers for a long time. Check out the front page of 1st edition of the Manchester Guardian (now the guardian) from 1821 http://www.guardian.co.uk/news/gallery/2007/jun/08/1?picture...

In those days the business model was to cover the front page with small text ads! (as pointed out by currybet here: http://www.currybet.net/cbet_blog/2009/05/happy-birthday-to-...)