I often have people complain after comparing my works instance pricing to other cloud providers...
Then try to explain that rotating a few dozen TB of data offsite to cold offline storage every week isn't cheap. Because unlike some vendors, we take pride in data integrity and ensuring that our DR plan is actually.... you know, recoverable :P
If they are not incremental but append only, an air gap is not strictly needed and can be used as an additional safeguard performed less frequently because of manual overhead. The crux of the matter is to assume the main system has been compromised and preventing overwriting existing data.
I would not agree with this. Append-only file systems and storages aren't a bad idea and definitely help with accidental overwrites, but these systems have been punked quite frequently in many ways, and I've worked with backup companies that home-rolled their own append-only backup implementations.
It didn't stop attackers from using extremely common ways to punk the systems even under the best circumstances for the systems. A forgotten password gets leaked, using the backup applications/storage system's own encryption schemes against the victims, just deleting entire volumes or compromising the OS on the systems, the list goes on.
I wouldn't consider append-only an anti-ransomware technique, it just stops one of many common ways of compromising data. This is good, but I wouldn't rely on it to protect against even a run of the mill ransomware scheme.
To utterly destroy an organisation you don't erase or encrypt their data. You change it. Slowly. A little by a little. A birthday here, a name there, a number ... Using the normal ways to change this data. In this way you can go undiscovered for years, employees get blamed for making stupid errors for a LONG time and there is absolutely no way to fix things, no matter what the backup strategy is.
Then try to explain that rotating a few dozen TB of data offsite to cold offline storage every week isn't cheap. Because unlike some vendors, we take pride in data integrity and ensuring that our DR plan is actually.... you know, recoverable :P