[bboygravity]

I'm not surprised by that, but for a slightly different reasoning: the "buy this product now to be good to nature" feels extremely fake, a bit dishonest and perhaps most importantly: unoriginal (every company seems to be pulling the "buy this to save nature/climate" kind of card).

The only product/consumption that could be saving nature is no product/consumption. To keep using your old kitchen stuff feels obviously better to nature than trashing it and buying more new stuff. No matter how "nature like" the new product tries to promote itself. Maybe this notion is obvious to most people? Maybe not...

The link to the past/elder/ancestors definitely feels less fake/bs to me.

[bigger_inside]

Is this more than just pattern recognition? I mean, what you're saying is that we're wising up to the fact that "buy this for nature/sustainability/etc" is just another way capitalism gobbles up and resells criticisms against it. Capitalism is destroying the planet? Well, just make more plastic stuff and slap a "sustainable" label on it, we'll sell the good conscience AND the plastic stuff all in one.

The past/elder angle is equally fake, it just sells traditionalism, another anti-capitalist current, as a product, only that.. it's not as played-out yet?