[nunez]

The issue I have with this "they're stalking you" argument is that they don't say why this is worse than the benefits they gain from using these tools.

Okay, so Facebook knows your preferences and buying patterns to an exacting degree. We can agree on that.

Why is this bad for someone who just wants to keep up with friends and family?

How is avoiding this tracking worse than giving up Facebook and, in so doing, a large part of your social network?

How is this worse than the tracking that credit card companies and cellular providers have been doing for decades?

What if they don't care about seeing a few ads? (Very few people care about the ads.)

[soupfordummies]

You wanna keep up with family and friends? Go visit em, give em a phone call. Facebook is just a poor proxy for that.