[j33zusjuice]

Except a few walled gardens, like search and social media (FB and Google do not share much of your data with advertisers, and nearly none with other adtech companies), ads are bought through real-time bidding. And the bid is paid regardless of how you respond to the ad.

The majority of ads are bought this way, so your click does not harm the advertisers whose ad would otherwise have been blocked. This could impact the relative value of the publisher’s website, but the industry in general is not overly inhibited by ad-blocking, so I don’t think this extension would have much impact in any sense.