[ethanbond]

"It can couch its descriptions in the language of [its primary audience]." This is a weird critique.

[shockeychap]

That's fair to say, and I don't deny being a little hostile toward snobbery and pretension. I always have been. However, I also don't think [its primary audience] is quite right. I think [its primary audience's self image] is a little more correct.

[ethanbond]

Yes it's a total myth that more readers of The New Yorker would know "wine people care about soil" than know "monster truck people care about dirt."