[sanderjd]

Yes, but my point is, lots of small businesses come out ahead on this.

Which is totally by design! Their whole model is that once it is no longer cost effective, it isn't worth the switching costs to leave. (Exactly like the AWS model, un-coincidentally.)

But I think lots of commenters here (at least at the time I wrote my original comment) seem to be missing that this isn't nefarious or anything, it's win-win for a lot of businesses.